WELCOME TO OUR NYC SHOWROOM

Lauren B Jewelry NYC Showroom
Welcome to Our NYC Showroom

Welcome to our Lauren B's New York City showroom at 608 5th Avenue on the third floor. Conveniently located on the iconic Fifth Avenue between 48th and 49th streets, near Rockefeller center and easily accessible by public transportation. Get directions to visit our showroom. If you plan on driving, here's how you can find the best nearby garages and rates.

The LB Shopping Experience

Since 1978, Lauren B has been a premier NYC destination for high-end, custom-designed engagement rings, wedding bands, and fine jewelry. Our extensive collection is carefully categorized by center stone shape and style, making your shopping experience seamless. Choose from natural or lab diamond rings, as well as exquisite colored gemstone rings, all available in our ready-to-purchase selection

Find your perfect wedding band from our curated collection of men’s and women’s designs—ranging from classic to contemporary. Whether you prefer natural or lab diamonds, our variety of shapes, metals, and styles ensures the perfect pairing for your engagement ring.

Ring Fitting at Lauren B Jewelry

Personalized Expertise

Work one-on-one with a design expert to explore ready-to-purchase engagement rings, wedding bands, and fine jewelry, or create a custom piece tailored to your vision. Enjoy a luxury showroom experience with personalized guidance, ensuring a seamless journey to finding or designing your perfect ring.

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The Lauren B Guarantee

We offer a limited lifetime warranty, ensuring you can cherish your jewelry for years to come.

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Personalized Service

Work one on one with our design consultants to select, or design the piece of your dreams

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Curated Diamond Selection

Each stone in our inventory is carefully curated by our gemologists and accompanied by a GIA grading report

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Handmade Rings

Each design is custom made by hand to ensure a seamless, elegant appearance

Visit our New York City Showroom

Meet with an expert design consultant to explore our collection or create a custom ring tailored to your vision. Compare a variety of designs and loose diamonds in person for a truly personalized experience. Shopping remotely? We also offer virtual appointments for clients who can’t visit our NYC showroom.

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Schedule Appointment

Contact Lauren B

For all inquiries or to begin the process of designing your dream ring, we’d love to hear from you!

Hear From Our Clients!

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star 5.0
Based on 400 Reviews
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star 5.0
Based on 1,700 Reviews
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    I do not like buying things online without seeing them in person first. However, I worked with Ariana and she was very helpful. I'm very satisfied with my purchase and if you're shopping at Lauren B, I would highly recommend Ariana to help you with your p
    Lu L.
    07/13/2024
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    yelp
    Brittany is extremely knowledgeable and made the whole experience wonderful. We are so glad we went to Lauren B and highly recommend them. Thank you Lauren B and thank you Brittany!
    Matt D.
    07/11/2024
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    The service was great! Brittany helped get an upgrade for my wife's wedding band. She went above and beyond to make sure I had it in time for a family trip. Will be a returning customer!
    Grayson Z.
    07/09/2024
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    yelp
    Lauren B was tremendous in my ring shopping. They made the experience easy and were really helpful in finding the perfect ring. Britta, my sales rep was awesome. Highly recommend.
    David M.
    07/07/2024
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    Thank you so much Adelina and Lauren B for all your help in creating our perfect engagement ring. Totally recommended 10/10. I'm looking forward to starting the process of creating the wedding bands with you.
    Jose Oscar D.
    07/06/2024
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    We worked with Mike to design our custom ring. The ring was built quickly and turned out even better than we had hoped for (and even ended up costing less than expected!). We had a great experience and will be going back here for our wedding bands.
    Karson O.
    07/02/2024
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    Christina Brown is AMAZING, Professional and is so patient and kind with helping me! I highly recommend Christian Brown when you are shopping at Lauren B. Thank you so much for your assistance.
    Jay I.
    07/02/2024
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    yelp
    Thank you, Catherine for your time, positive attitude and no pressure approach. You made buying my first loose diamond online so smooth and seamless.
    Germaine L.
    07/01/2024
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    I've been a lot of ring appointments and never felt more satisfied with an appt more than I did leaving this place. 10/10 recommend.
    Aliza M.
    06/28/2024
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    I am obsessed with this ring and I couldn't have chosen a better jeweler to trust. I seriously cannot thank you enough, and a special shoutout to Lauren, Mike, and Ariana for helping us along the way.
    Melissa B.
    06/25/2024
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    The ring itself is exceptional. It is durable, well made, and exactly what I wanted...truly my dream ring. We highly recommend Lauren B.
    Alysia M.
    03/17/2024
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    I had the absolute pleasure to work with Fabrizio. I knew exactly what I wanted and he helped it all come together very seamlessly. Every day I look at my hand and am still in awe
    Christina T.
    03/13/2024
    google
    star 5.0
    Based on 1,700 Reviews
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      google
      I would highly recommend Lauren B. Their staff is very personable and knowledgeable. It was an absolute pleasure working with Catherine throughout the ring selection process.
      Sean Z.
      08/10/2024
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      My fiancé and I had an excellent experience at Lauren B! Our sales associate, Yulia, made the process of buying an engagement ring fun and streamlined. I definitely recommend Lauren B for all fine jewelry needs in the NY area.
      Emily K.
      08/09/2024
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      My experience was second to none and Eddie was very knowledgeable on what my fiancée was looking for and made it come to life. Incredible customer service!
      John L.
      08/05/2024
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      Christina Brown was the best. Solo shopping for an engagement ring is a bit overwhelming and she made it a breeze.
      Philip H.
      08/03/2024
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      We worked with Kimberly and she was able to help me find exactly the ring I was looking for. She made the process very comfortable and informed me throughout. I will definitely go back to Lauren B for future jewelry purchases!
      Brian M.
      07/31/2024
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      Ann helped me through the particulars of what my fiancee wanted and was extremely patient with me. I know I wanted the best for my beautiful wife to be. She also helped me big time with the delivery of my custom ring. Big thanks to Ann and Lauren B's team
      Daniel D.
      07/30/2024
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      Fantastic experience! I worked with Eddie who was very knowledgeable and accommodating. I get compliments all the time on my ring and tennis bracelet. I highly recommend checking them out!
      Julianne H.
      07/27/2024
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      I buy all jewelry for my wife here. They do a fantastic job even though we live in Maine. Great quality and service. Fabrizio is excellent to work with.
      Julian K.
      07/24/2024
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      My experience with Lauren was second to none. It would be nothing but a pleasure to recommend a family or friend. Let me not forget to mention that the ring i purchased was absolutely perfect. My fiance is in love with it!
      Joseph S.
      07/18/2024
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      I’ve had an amazing experience choosing the most important ring of my life for my future wife. All of this is thanks to Ariana Shirzay! She was very professional. I recommend!
      Axel V.
      07/14/2024
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      I had a wonderful experience at Lauren B Jewelry. Christina Brown is an authentic and excellent consultant. I would highly recommend her professional experience, and insight for any future purchases. Overall, highly encourage any family or friends.
      Nicholas C.
      05/02/2024
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      I was helped by Ariana and she was amazing! She was extremely patient, had great communication, and was determined to find me the right opal. I could not recommend Lauren B enough and Ariana was excellent.
      Antonio C.
      05/04/2024